Privacy policy
Last Updated: September 28, 2026
Pura Vida Wellness Company is an online store operated by Gimel Inc. We operate our website and online store, including related content, features, tools, products, and services (collectively, the “Services”), to provide customers with an online shopping experience.
Our Services are powered by Shopify. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, use our Services, place an order, make a purchase, create an account, communicate with us, or otherwise interact with us.
If there is a conflict between this Privacy Policy and our Terms of Service regarding the collection, processing, or disclosure of personal information, this Privacy Policy will control with respect to those matters.
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have reviewed this Privacy Policy and understand how your personal information may be handled as described below.
1. Personal Information We Collect
“Personal information” means information that identifies you or that can reasonably be linked to you or another individual.
Depending on how you interact with our Services, we may collect or process the following categories of information:
Contact Information
This may include:
Full name
Billing address
Shipping address
Email address
Telephone number
Other contact information you provide to us
Payment and Transaction Information
When you place an order, payment information may be processed through our payment providers. This may include:
Payment card information
Financial account information
Transaction details
Payment method
Payment confirmation
Billing information
Payment information may be handled directly by third-party payment processors according to their own privacy policies and security practices.
Account Information
If you create an account, we may collect information such as:
Username
Password
Account preferences
Account settings
Other information associated with your account
Order and Shopping Information
We may collect information about your interactions with our store, including:
Products viewed
Products added to your cart
Products purchased
Returns
Exchanges
Cancellations
Wishlist activity
Previous transactions
Communications
When you contact us, we may collect the information contained in your communication, including information you provide when contacting customer support.
Device and Technical Information
When you access our website, we may automatically collect information such as:
IP address
Browser type
Device type
Operating system
Network information
Unique device identifiers
Other technical information
Usage Information
We may collect information about how you interact with our Services, including pages viewed, navigation activity, access times, and interactions with website features.
2. How We Collect Personal Information
We may obtain personal information from several sources.
Directly From You
We may collect information when you:
Create an account
Place an order
Complete checkout
Contact us
Subscribe to communications
Submit a review
Use our website
Otherwise voluntarily provide information
Automatically Through Our Services
We may automatically collect information from your device when you browse or use our website through cookies, pixels, web beacons, logs, and similar technologies.
From Service Providers
We may receive information from service providers that help us operate our website, process payments, provide analytics, provide customer support, facilitate fulfillment, or perform other business functions.
From Partners and Third Parties
We may receive information from business partners, advertising partners, social platforms, payment providers, or other third parties where permitted by applicable law.
3. How We Use Personal Information
Depending on how you interact with us, we may use personal information for the following purposes.
Providing and Improving Our Services
We may use your information to:
Process and fulfill orders
Process payments
Arrange shipping and delivery
Process returns, exchanges, and cancellations
Manage customer accounts
Remember preferences
Provide customer support
Facilitate product reviews
Improve our website
Personalize your shopping experience
Recommend products or services
Marketing and Advertising
Where permitted by applicable law and consistent with your choices, we may use information to:
Send promotional emails
Send marketing communications
Send promotional text messages where applicable
Display advertisements
Measure advertising performance
Provide personalized or interest-based advertising
You may opt out of marketing communications using the unsubscribe instructions included in promotional communications.
Security and Fraud Prevention
We may use personal information to:
Protect our website and customers
Authenticate accounts
Detect suspicious activity
Prevent fraud
Investigate potentially unlawful activity
Protect the security of our Services
Maintain the integrity of our systems
Customer Communications
We may use your information to:
Respond to questions
Provide customer support
Send order confirmations
Provide shipping or delivery updates
Communicate about returns or refunds
Maintain our customer relationship
Legal and Compliance Purposes
We may process personal information when reasonably necessary to:
Comply with applicable laws
Respond to lawful requests from government authorities
Respond to legal proceedings
Protect our legal rights
Enforce our Terms of Service
Investigate suspected violations
Prevent fraud or abuse
4. How We Share Personal Information
We may disclose personal information to third parties when necessary to operate our business and provide our Services.
These parties may include:
Shopify and Service Providers
We may share information with Shopify and service providers that assist with:
Website hosting
Payment processing
Data analytics
Customer support
Cloud storage
Order fulfillment
Shipping and delivery
Security
Technology services
Marketing and Advertising Partners
Where permitted by law, we may share certain information with advertising and marketing partners to help us advertise our products, measure campaigns, and provide relevant advertising.
These third parties may have their own privacy policies governing how they process information.
Shipping and Fulfillment Providers
We may share information necessary to fulfill and deliver your order, including your name, shipping address, contact information, and order details.
When You Request or Authorize Disclosure
We may disclose information when you direct us to do so or otherwise consent to the disclosure.
For example, this may occur when you choose to use a third-party social media feature or another integrated service.
Corporate Transactions
Personal information may be transferred or disclosed as part of a business transaction, including a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar transaction.
Legal Requirements
We may disclose information when reasonably necessary to:
Comply with applicable law
Respond to subpoenas or lawful requests
Protect our rights
Protect customers or others
Investigate fraud or unlawful activity
Enforce our policies
5. Relationship With Shopify
Our online store is hosted and supported by Shopify.
Shopify processes information relating to your access to and use of our Services in order to provide and improve its platform and related services.
Information submitted through our store may be transmitted to Shopify and other service providers, including providers located outside your country of residence.
Shopify may also process information in connection with certain enhanced services and features.
For information about how Shopify processes personal information, please review Shopify's applicable privacy policies and privacy resources.
6. Cookies and Similar Technologies
We and our service providers may use cookies and similar technologies to operate and improve our website.
These technologies may be used to:
Keep our website functioning properly
Remember preferences
Maintain shopping carts
Understand website usage
Analyze website performance
Improve the customer experience
Measure advertising effectiveness
Provide relevant advertising where permitted
Your browser may allow you to control or block certain cookies. However, disabling certain cookies may affect the functionality of our website.
7. Third-Party Websites and Links
Our Services may contain links to websites, applications, or services operated by third parties.
We do not control third-party websites and are not responsible for their privacy practices, security, content, or policies.
If you visit a third-party website through a link on our website, we recommend reviewing that third party's privacy policy and terms before providing personal information.
Information you provide through public or third-party platforms may also be visible to others depending on the platform's functionality and privacy settings.
8. Children's Privacy
Our Services are not intended for children.
We do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.
If you are a parent or legal guardian and believe that a child has provided us with personal information, please contact us using the information provided below.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share,” as those terms may be defined under applicable law, personal information of individuals under 16 years of age.
9. Security of Personal Information
We take reasonable measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmission or electronic storage is completely secure.
Therefore, we cannot guarantee that personal information will always remain completely secure.
We recommend that you avoid sending sensitive or confidential information through unsecured communication channels.
10. Retention of Personal Information
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including when necessary to:
Provide our Services
Complete transactions
Maintain customer accounts
Comply with legal obligations
Resolve disputes
Prevent fraud
Enforce agreements
Protect our legal rights
The specific retention period may vary depending on the type of information and the circumstances in which it was collected.
11. Your Privacy Rights and Choices
Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information.
These may include:
Right to Access
You may have the right to request access to personal information we maintain about you.
Right to Delete
You may have the right to request deletion of personal information we maintain about you, subject to applicable legal exceptions.
Right to Correct
You may have the right to request correction of inaccurate personal information.
Right to Data Portability
In certain circumstances, you may have the right to receive personal information in a portable format or request that it be transferred to another organization.
Right to Opt Out of Certain Advertising or Sharing
Depending on your location and applicable law, you may have the right to opt out of certain forms of:
Sale of personal information
Sharing of personal information
Targeted or interest-based advertising
Marketing Preferences
You can unsubscribe from promotional emails by using the unsubscribe link provided in those emails.
Even if you opt out of marketing communications, we may still send non-promotional communications that are necessary to fulfill an order or manage your account, such as order confirmations, shipping updates, security notices, or customer-service communications.
12. How to Exercise Your Privacy Rights
You may contact us using the information provided in the Contact Us section below to request access, deletion, correction, or other applicable privacy rights.
We may need to verify your identity before processing certain requests.
Where permitted by applicable law, you may authorize another person to submit a request on your behalf. We may require evidence that the person is authorized to act for you.
We will respond to valid requests within the time required by applicable law.
We will not discriminate against you for exercising privacy rights available to you under applicable law.
13. Privacy Complaints
If you have concerns about how we handle your personal information, please contact us first using the contact information below.
Depending on where you live, you may also have the right to submit a complaint to the applicable privacy or data protection authority.
14. International Data Transfers
Because we use Shopify and other service providers, your personal information may be transferred to, stored in, or processed in countries other than the country where you live.
These countries may have privacy laws that differ from those in your jurisdiction.
Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.
For transfers from the European Economic Area or the United Kingdom, where applicable, we may rely on recognized transfer mechanisms such as Standard Contractual Clauses or other lawful transfer mechanisms.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, Services, technology, legal requirements, or privacy practices.
When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.
Where required by applicable law, we will provide additional notice regarding material changes.
We encourage you to review this Privacy Policy periodically to remain informed about how we handle personal information.
16. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:
Pura Vida Wellness Company
Operated by Gimel Inc.
Business Address:
1820 E. 13th St. #3M
Brooklyn, NY 11229
United States
Email:
support@puravidawellnesscompany.com
Phone:
+1 (347) 258-8056
Business Hours:
Monday – Friday | 09:00 AM – 05:00 PM (EST)
We will make reasonable efforts to respond to privacy-related inquiries in accordance with applicable law.